![]() Unlike Swiggy and Zomato, which retain exclusive access to customer data, ONDC's open-source platform allows businesses to maintain ownership of their data. ONDC's decentralized approach to data management empowers restaurants and customers with greater control over their data. This substantial reduction in commission fees will enable restaurants to offer more competitive prices to consumers, thereby attracting a larger customer base and challenging the duopoly of Swiggy and Zomato. While Swiggy and Zomato charge commissions ranging from 20-30%, ONDC's platform is expected to charge a mere 5-10%. ONDC (Open Network for Digital Commerce) is set to disrupt the food delivery market by offering significantly lower commission rates to restaurants. Will ONDC destroy the duopoly of Zomato and Swiggy?ģ️⃣ Government Support and Standardization Here are the pagespeed scores for all the 3 brands: Open Secret 38/100 | KindLife 13/100 | Brown Living 32/100. > At Pagespeed level all 3 brands need to focus their efforts. > Except KindLife, other 2 brands have dependency on paid search > Major cohort targeted by these brands are 18-34 yrs age Sampling can work out to be a space for discovering brands who in turn drive demand in these curated marketplaces. More premium the consumer - More curated marketplaces may work.Īn alternative approach to Curated Marketplaces is - these are basket categories - Means when you go to an Amazon or Big Basket or Supermarket, you will buy a laundry list. This can be termed as taking a tiny niche then building a supply - demand engine there.ĭiscovery as a concept can be used to build consumer products business as part of Curated Marketplaces.ĬRED is another example who has this as a feature on their platform. > Marketing Channels contribution - Organic 36% | Paid Search 45% The company provides plastic-free shipping.įounded Year 2019 | Company Stage Seed | Total Funding $101K | Latest Funding Round $101K, Angel, Jun 23, 2021. Its product offerings include home decors, kitchenware, home essentials, apparel & accessories, beauty care products, food & drinks, and more. It is an online marketplace offering multi-category products. > Marketing Channels contribution - Direct 91%īrown Living is one more platform in the same space. The product catalogue includes kitchen supplies, beauty products, tissue paper, dry fruits, oats, etc.įounded Year 2020 | Company Stage Seed Total Funding $2.5M | Latest Funding Round $2.5M, Seed, Nov 23, 2021. It is an online retailer offering eco-friendly multi-category products. Kindlife.in was launched by Radhika Ghai who is co-founder of Shopclues. > Marketing Channels contribution - Organic 33% | Paid Search 32% It sells healthy cookies for children through its website, online platforms like Amazon and Big Basket, and top stores in Mumbai.įounded Year 2019 | Company Stage Series B | Total Funding $14.5M | Latest Funding Round $9.96M, Series B, Jun 06, 2022. Open Secret recently added a layer of marketplace where you will be able to discover and buy healthy junk free snacks.
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